speaker-info

Max Avila

Senior Customer Experience Researcher - Microsoft

Rage Against the Machine? Design Better Machines.

As AI becomes embedded in everyday experiences, concerns around trust, bias, and human agency continue to grow. Drawing on experiences in facilitating AI design thinking with business and technology leaders, I explore how human-centred design can help organisations move beyond the hype, challenge assumptions, and create AI experiences that serve people rather than the other way around.

About the speaker:

I am a Senior Customer Experience Researcher within Microsoft’s Experience Strategy & Design Studio. I help industry leading organisations translate human and business realities into AI experiences. As an advocate for the end user experience, I bring human centered design into the heart of all decisions and bridge the gap between business objectives, human-value, and the AI that can enable them both.

My Sessions